Meet Sabrina Ferguson, Creative Director

I’ve always been a writer; I was writing stories and poems in an exercise book well before I started school. Fiction writing was my first love and I have been winning awards for my short stories since I was a teenager. My writing projects take many forms, however, and I received some lovely international feedback for my series of articles on the Sydney 2000 Olympics for the La Jolla Light newspaper in San Diego, California. On the non-fiction side I’ve also written “plain English” training courses for software programs for my previous employer and other clients, and continue to write newsletters for current clients and proof read for journalists contributing to The Australian and specific defence industry publications.

Before forming Arion Productions in 2000, I spent 13 years in a corporate communications role in the defence industry. I’m an adaptable writer with a passion for the English language and an obsession for correct punctuation. My journalist husband calls me The Grammar Nazi. I have sworn a vendetta against extraneous and incorrectly-used apostrophes and long to rescue abused semi-colons and colons.

My time in corporate comms coincided with the internet taking off in the mid 1990s. I was asked to design our company’s first website, and fell in love with web design then and there, even though it was very rudimentary stuff with few bells and whistles. I learned graphic design in my spare time before launching my own business in December 2000.

Our clients range from large multinational corporations to SOHO businesses. A sample of my writing and editing abilities and those of my associates is available on request. I’m also responsible for the written content (as well as design and photography) of www.rydebusiness.com.au.

I and my fellow writing associates offer fiction and non-fiction authors assistance with copy-editing their work. Do you have a fantastic story to tell, but would like to polish it before finding a publisher or an agent? We can help you produce a manuscript without dampening your personal writing style. And if you’re a publisher who takes on freelance copywriters, contact me if you need an editor!

Your marketing material has to tell customers about you and your products when you’re not there face to face to do it. If you’re spending money on publishing hard copy, producing PDFs or hosting a website, you need to make sure your copy is as compelling as possible. Our rates are reasonable, and the extra it will cost you to use us will be well worth it, as we’ll ensure you present a professional image to your customers. You can’t afford NOT to use a proofreader/copyeditor in today’s cutthroat world.

I currently write fiction under the name Caroline Sully, and have been successful under that name in literary competitions with short stories in recent years, however my fiction has lately taken a backseat to business writing.