These days social media forms just as big a part of your brand as your website, corporate brochures or letterhead. Social media sites give you fabulous access to viral marketing – that is, your input into the social media site is sent on from user to user. The nice thing is it probably won’t cost you a cent for your posts or tweets to be forwarded on to a growing market.
Social media sites that are increasingly important in marketing your company (not just you as in individual) include:
If you have your own account on these pages we can, in many cases, supply you with template objects and graphics to enhance your branding and presence.
If you haven’t joined any of these sites yet, we strongly recommend you do, as search engines love them. Blogs in particular rank highly with search engines. Facebook offers targetted paid advertising to your market and has more than 700,000,000 users at the time of writing. LinkedIn, despite being around since last century, has suddenly jumped in both popularity and functionality as a way for businesspeople to connect. Twitter is probably the most popular way to get your message to the masses, whether it’s just tweeting about your services or directing people to your blog or videos.
Social media isn’t just about joining one of these sites and posting away merrily, however. It should form a real part of your marketing strategy and what you expect from your social media campaign should be mapped out before you make the first tweet or post - contact us about developing your social media strategy and image. We are not social media coaches, however we can put you in touch with social media experts and coaches who will show you how to make the most of your online presence.