It’s the verbal equivalent of The Teenage Eyeroll, a nasty little phrase which makes me grit my teeth every time I hear it: ‘I know, right?’
There’s a vast difference between ‘I know’, and ‘I know, right?’. ‘I know’ tells me that the person I’m chatting to understands what I’m saying or agrees with me. That ‘right?’ tagged on the end instead conveys this to me: I’m superior to you, I know more about the subject we’re talking about than you do, and I’m not interested in your point of view, so you can shut up right now.
It’s rude. It’s condescending.
Earlier this week I was watching Anh Do’s Brush With Fame on the ABC, and Anh’s guest was Kate Ceberano. I’ve always admired Kate; she’s talented, funny and gorgeous. However, I was shocked to hear her say, “I know, right?” when she and Anh were discussing their respective appearances on Dancing With The Stars and the hectic and arduous rehearsals they both undertook. Anh didn’t even blink. I would have been putting my palette knife down and ending the conversation right there. Sorry, Kate, I’ve lost a wee bit of respect for you. That ‘I know, right?’ made you sound like you didn’t want to hear Anh’s anecdote, that you weren’t interested in it. Rude? You betcha.
Should we ever meet, dear reader, and in the course of our conversation you say, ‘I know, right?’ to me, please don’t be offended if I slap you. I just may not be able to resist it.
One of my favourite clients, the owner of My Face My Body My Soul in Glebe, doesn't believe in facelifts. Unless, of course, they are related to websites.
I gave her site a mobile-friendly makeover last week so it can rank highly in Google, and wow, is it ranking! My client specialises in Oxygen Facials - the kind that Madonna raves about and as I have tested these facials with my client I can tell you they give instant visible and delightful results - and she is ranking on page 1 on searches for Oxygen Facials Glebe (which isn't surprising) and Oxygen Facials Sydney (which is very gratifying).
I have spent a fair bit of time on SEO for this client and on other specific searches she wanted tailored she is also ranking on page 1 of Google.
I do LIKE my clients; several have become friends, including the owner of My Face My Body My Soul. To be honest, I won't built a website for a client whose products and services I don't believe in. It's been a real pleasure to update this site; I am still tweaking a few design elements for her but ultimately it's the ranking on Google in a highly competitive market which counts towards her website success, her happiness with the site and my satisfaction at having done a great job for a client.
DSK Painting and Decorating is based in Sydney's inner west and works across Sydney. Owner Daniel wanted a bright but professional site into which he could upload photos from his recent jobs and post testimonials from happy clients.
We chose a clean theme that's optimised for mobile use and allows users to access all the important things from a very graphical home page.
We can also recommend Daniel's painting services as we have used them… which is what led to us building a website for Daniel!
Visit the site at dskpainting.com.au - and ask Daniel for a quote if you need painting done around your home or office. He will give you a great price; mention you read about his site here.
We all know how hard it is to get Google rankings, especially if you're a small business owner or blogger trying to get noticed in the ever-growing web. I have a secret weapon for you: Jaaxy, which I believe is the world's best free keyword search tool.
I've been using Jaaxy for a month now, taking advantage of the 30 free searches you get in the trial version. I was so impressed with it I've upgraded and am now using a paid version and revelling in the extra features.
Knowing the competition that a keyword has in the search engines is the single most valuable piece of data that you can have. Without knowing how many websites are ranked for a keyword, you are rolling the dice. It’s why keyword tools in the past have never worked for you.
Jaaxy can tell you how many people per month are searching for a specific keyword string, how many webpages actually feature that keyword string and much more - so you can analyse and tweak your keywords to get the edge on your competitors. It's extremely thorough. You can absolutely tailor your SEO on every blog post or page on your site. You may already have a plugin such as All in One SEO, which is great.
Jaaxy is different to something such as All in One SEO. It's a research tool. A cloud-based service, it lets you save keyword lists, so if you want to promote your product or service you can save lists for each particular keyword string you want to discuss on your website.
Onsite training is excellent; it's video-based and step by step to show you how to maximise your experience with the site.
Head over to Jaaxy now to find out more.

Flinders St Station, Melbourne
I was in year 4 at school when the concept of quotation marks was introduced to our class. Because I was a smartypants I had been writing stories for years using quote marks to contain my characters' speech, and the initial lesson on quotation marks was a validation of what I'd already been doing. I had taught myself by reading novels and noticing how quote marks went outside commas and periods. It all seemed pretty logical. And it is.
So here's a quick lowdown on how to use quote marks. Read More
Socialise with us!