- Firstly, they're miles long. If you decided to print one out you'd be condemning at least one pine tree to eternity.
- They are stand alone pages which don't have a friendly "about" or anything else useful. The contact address is typically a PO box or serviced office.
- They usually throw in plenty of offers "worth" X amount of money. "Worth" is an interesting description. What, I can get $1499 'worth' of goodies and extras for only $79.99? Sign me up, Scotty!
- Oh, let's not forget the testimonials. There have to be testimonials. All glowing. Often with before and after pics, particularly in health sites (diet, skin conditions, you know the ones)
- They feature primary colours. Websafe blue and red, usually, occasionally with a hint of yellow.
- Best of all, lots of ALL CAPS and EXCLAMATION MARKS!!!!! The more exclamation marks after a statement, the more scammy is my rule.
- Balance bands. They really work? Um.....nice use of bright colours in a mid-90s-I've-just-discovered-Front-Page way.
- Foolproof 30 day diet. This one is just beautiful. A classic example of design. Lots of lovely testimonials too. It might not actually fall into the scam category as the sample menu sounds sensible, but the design, and use of bold type, makes it look very suspect
- I do like this one. Liproxenol and its metabolic enhancing ingredients. Classier than the classic Lose Weight Now!-type website, but still a magic pill, and as we all know magic pills don't work... eating sensibly and exercising regularly does
I love WordPress. So does Google. They're a pair made for each other.
But simply starting up a blog on WordPress itself or one your own domain name isn't enough.
If you're a newbie to blogging, there are things you need to know. Obviously you have to have your blog topic all thought out (and I'm not talking about the posts themselves, I'm talking about what your whole blog is going to be about.). And I'd advise, if you're using WP to build a corporate site, to sit down with a pen and paper or better yet an Excel spreadsheet and work out the framework of your blog before you press the 'install' button on WordPress.
Once you've done all that, and preferably chosen a good professional theme (as professional themes are better built for SEO), there's something you should read: 43 Blogger Tips for WordPress Installations.
Andrew Rondeau is from the UK and a very experienced and successful blogger (by the way, I am not affiliated by him, but rather impressed by his entrepreneurship). While I implement a lot of his tips on my site and sites I build for others, Andrew puts this advice so succinctly and clearly it's worth directing you to his post.
One thing I can add to Andrew's advice is to tweet your blog. Get on Twitter. Install Twitter Widget Pro on your site and tweet every post. More than once, if you can find something different to say about your post on a separate tweet or two.
Social media works best when it works in partnership: blogs with Twitter, or YouTube, or Facebook. Try and combine your social media memberships with your blog.
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