That’s all folks

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When I started this business in January 2001 I had high hopes. The internet was still pretty young, every small business was going to want a website ...

Twenty years later it's so easy for anyone with a modicum of IT knowledge to build their own, which is what a lot of micro businesses have done. If you buy the stock images, if you have a logo (and hopefully one you've paid someone to design and not done yourself in Microsoft Word or Paint), off you go.

So I've taken down the shingle, moved to somewhere coastal, and shut up shop. My stress levels, which were pretty awful, have dropped dramatically.

If you are one of my (now former) clients and need my help, I can assist with minor matters or find someone to help you with larger ones. If you haven't already discovered Freelancer or Upwork, that is!

I wish you all well. You can still find me on Facebook and Instagram.

Cheers, Sabrina

Orange Grove Market

And now for something completely different

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So now I'm selling candles at markets at weekends. Why? I needed a change from spending all day sitting at a desk, behind a computer, dealing with coding and clients. In short, I needed an income stream which provides less stress. I am not taking on any new clients at the moment, but will continue to provide maintenance to existing ones. My website and graphic design business is now a part-time enterprise. A little bit more about the candles. They are made by HIVE Australia, and are 100% Australian beeswax blended with pure essential oils, and they have Australian cotton wicks. They are as natural as the HIVE team can make them, with no nasty toxins. As I've loved burning candles since I was a teen, I'm delighted to be spending my Saturdays or Sundays introducing this incredible brand to others, and enjoying the scented bliss of my market stall. You'll find me most Saturdays at the fantastic Orange Grove Organic Market in Lilyfield, Sydney. Keep an eye on my candles Facebook page to find out where I'll be each weekend.
I know, right?

Why I can’t stand people saying ‘I know, right?’

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It’s the verbal equivalent of The Teenage Eyeroll, a nasty little phrase which makes me grit my teeth every time I hear it: ‘I know, right?’ There’s a vast difference between ‘I know’, and ‘I know, right?’. ‘I know’ tells me that the person I’m chatting to understands what I’m saying or agrees with me. That ‘right?’ tagged on the end instead conveys this to me: I’m superior to you, I know more about the subject we’re talking about than you do, and I’m not interested in your point of view, so you can shut up right now. It’s rude. It’s condescending. Earlier this week I was watching Anh Do’s Brush With Fame on the ABC, and Anh’s guest was Kate Ceberano. I’ve always admired Kate; she’s talented, funny and gorgeous. However, I was shocked to hear her say, “I know, right?” when she and Anh were discussing their respective appearances on Dancing With The Stars and the hectic and arduous rehearsals they both undertook. Anh didn’t even blink. I would have been putting my palette knife down and ending the conversation right there. Sorry, Kate, I’ve lost a wee bit of respect for you. That ‘I know, right?’ made you sound like you didn’t want to hear Anh’s anecdote, that you weren’t interested in it. Rude? You betcha. Should we ever meet, dear reader, and in the course of our conversation you say, ‘I know, right?’ to me, please don’t be offended if I slap you. I just may not be able to resist it.

Getting spam from your own email address to yourself? Learn how to filter it out on CPanel

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Recently I've been getting spam sent from my own email address to my own email address, with the subject line Contact Form Submission from My  Site, or Contact Form Submission from (insert Michael Kors or any other brand name here). These were robot generated, dropping into my inbox at a rate of one every couple of minutes. Annoying? Immensely. My first instinct was to check the back end of my website using FTP to check that it hadn't been hacked. All was clear. I use a Mac, and did check that my machine hadn't been vulnerable to any little nasties who'd slipped in under the radar. I host my own site and my client sites on platforms which use the excellent CPanel as a means for managing website software, spam fighting, email addresses and much more. Read More

Using quote marks correctly – grammar dilemmas

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Quote marksI was in year 4 at school when the concept of quotation marks was introduced to our class. Because I was a smartypants I had been writing stories for years using quote marks to contain my characters' speech, and the initial lesson on quotation marks was a validation of what I'd already been doing. I had taught myself by reading novels and noticing how quote marks went outside commas and periods. It all seemed pretty logical. And it is. So here's a quick lowdown on how to use quote marks. Read More

Apostrophe Catastrophes – The Greengrocer’s Apostrophe and other grammar dilemmas

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ApostrophesOK, hands up if you've heard of The Greengrocer's Apostrophe. This is an apostrophe incorrectly used with an 'S' after it to form a plural of a word.  You'll see it not only in the greengrocer's shop but widely in the retail sector, online and in print advertising.  Here are some samples:
  • Potatoe's $4.00/kg, Apple's $2.95/kg  or Tomatoe's $5.95/kg (should simply be Potatoes, Apples or Tomatoes)
  • 1000's of DVD's on sale (should be 1000s of DVDs, or, even better, thousands of DVDs)
  • P's and Q's (yes, really. Ps and Qs is preferable)
  • Our Rate's are the best in town (should be Our rates are the best in town)
Apostrophe Man strikes again! An apostrophe does not a plural make in these cases. Read More

When to use “that” and “which”.

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that or which?The English language is a glorious thing, allowing us to express ourselves with passion or dispassion, with brevity or at great length. It can also be a minefield full of potential grammatical errors or confusion. For example, when do you use 'that' in a sentence, and when do you use 'which'?  Both words are pronouns used to introduce clauses in a sentence. Let's have a look at when only 'that' will do:

He picked the toy that was broken.

Dogs that bark are too noisy.

'That' introduces a 'restrictive relative clause'. Before your eyes start glazing over, this means that without this clause the sentence doesn't make sense. Think about it. "He picked the toy." Which toy? Read More

Should you use a newsletter plugin or MailChimp?

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Next time you get newsletters from fellow small business owners, scroll down to the bottom and check what software was used to develop or send them. Increasingly, you'll find they are being developed and sent using MailChimp. Until the last few years sending an email marketing campaign was costly for micro business owners. It was a tool used mainly by larger SMEs and big business. You'd pay a setup fee, a monthly fee, a fee per email...  Along came MailChimp, which offers a free service. If you have fewer than 2,000 subscribers, right now you can send up to 12,000 emails a month. With MailChimp you can select from a range of templates which can be customised fairly easily to match your corporate look. The system will even visit your website and grab your colour scheme. You can customise the code further to create a truly unique template, too. For the beginner, a few clicks will provide you with a smart-looking template which complements your website and branding. Read More

When imitation goes beyond flattery

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Imitation is said to be the sincerest form of flattery, according to the old adage. But when does imitation blur the line and become plagiarism? It's very tempting to copy and paste from the internet; after all the information is there and who is going to notice? People copy and paste all the time, right? Here's a quick reference to keeping out of trouble online. There's a right and wrong way to use other people's work you come across on the internet. Let's have a look at the definition of plagiarism according to, a website aimed at the education industry but relevant to all of us: Read More