Social Media
Why websites are still relevant as a means to advertise your company
Posted by Sabrina | Marketing, Services, Social Media, Websites | No CommentsPublicising your blog post via pings, rss and social media
Posted by Sabrina | Marketing, Services, Social Media, Writing and Editing | No CommentsPinging
WordPress settings can automatically send your blog posts to a list of sites including Google, Feedburner, Technorati, Yahoo and more. Users can add these sites under Settings | Writing. I set all my clients up with a long list of sites in this section, starting with PingOMatic, so their blog posts have a wide reach. There has been comment about WordPress causing 'ping spam' in that every time you update an already published post, a new ping of that post is sent to the ping services and search engines. Unless you are a compulsive editor who insists on making changes several times when a post is published, this shouldn't affect you. One or two edits are fine. Ideally though, keep your blog posts in draft mode and use the Preview button until you are completely satisfied with your post. There is a plugin for WordPress users which lets you control when and how you ping your posts, but I have read mixed reviews about it and at this stage have not installed it for my clients.RSS
I enable RSS feeds for all my client sites - again this helps with SEO and allows visitors to subscribe to those feeds and get the blog posts in their email inbox. For some of us this may be a bit of an old-fashioned way to do things as social media is now a more savvy way to spread your word. But again, it helps with SEO.Social Media
Ideally this element is a blog post in itself! Firstly I am not a social media coach, so I won't be giving you a strategy on how to use social media for your blog or business. Everybody's business is different so social media channels that work for you may not work for someone else. Having said that, you are likely to have a Twitter account and Facebook page and probably Google+, or at least one of those. If you have Twitter and Facebook, it's easy enough to set your blog posts to send directly to Twitter and have Twitter post them on your Facebook page. There are plugins which do this on WordPress sites - and on other software too. An obvious tip for your Facebook page: once you've posted your blog post to your Page, do go back to your personal account and share it with your friends too! This gives you the opportunity to tag people in your status update to encourage them to look at your post - something you can't do with an automated post. You may like to consider using Hootsuite to manage all your social media networks, saving you time and effort. This could be a real time-saver if you regularly use more than two or three social media channels. There is a cost involved in using Hootsuite after a 30 day free trial. Ping.fm (soon to be Seesmic) is another tool to integrate your blog posts with your social media accounts. LinkedIn gives you options for feeding your WordPress posts and your Twitter feeds to your LinkedIn profile. Networked Blogs provides social media sharing options and the option for syndication. If you are a prolific blogger and post at least two articles a week, then syndication is a must. Obviously you want your visitors to share posts they like on your site, so it's important to give them some sharing options on each post. I include a sharing plugin for each of my clients so visitors can share posts through a number of social media channels. An example of these is showing at the bottom of this post. I hope this post has provided a basic explanation of ways to publicise your blog. The more it gets 'out there' the higher your search engine ranking will be. Do have some ideas or strategies you'd like to share? Leave a comment below and let's get chatting about it.
I manage several Twitter accounts for clients and during the last week have seen a number of messages from other Twitter users inviting me to click on a link to 'see what nasty things people are saying about you'. In some cases, the wording is 'nasy things people are saying about you'.
If you are a Twitter user and receive one of these messages, even from a very trusted source, do not, under any circumstances, click on it.
It's a hacker virus, and your account will be compromised if your firewall doesn't stop the link activating.
You will need to change your Twitter password immediately. Because of the very viral nature of Twitter this virus spreads like wildfire, and even reporting to Twitter the person who sent it to you will probably be useless, unless you are in direct contact with the original hacker. Or ARE the original hacker.
Be vigilant. Don't click on any links that sound a bit dodgy or don't sound like the real voice of regular and trusted contacts.
Happy tweeting!
How much time each day should you spend monitoring your social media channels and seeing what people are saying about you or your business?
An hour?
Two?
It sounds too hard, doesn't it?
What about ten minutes a day? While you're sipping your morning cuppa.
I found an excellent resource on Hubspot which explains how social media works to market your company, in case you're unsure or sceptical, and also how to monitor what people are saying about you and how to measure the impact on your business, i.e. what percentages turn to leads. This is a slideshow and while it unashamedly plugs Hubspot at the end, the information supplied is valid and relevant.
If you're spending too much time monitoring your social media and wondering what to make of it, I suggest you view the show and enjoy your next morning cuppa. Here it is:
Social Media Monitoring in 10 Minutes a Day
View more presentations from HubSpot Internet Marketing
Google+ for business – grab your page now
Posted by Sabrina | News, Social Media, Websites | No Comments
Arion Productions has (finally!) started a Facebook page where we'll be sharing our news, business news, web tips and more. You'll find us here so come along and hit the Like button. You won't be bombarded several times a day with stuff you don't want to read or can't be bothered reading, but I hope you'll find our content interesting and want to share it around.
See you on Facebook!
Cheers,
Sabrina
With typewriter production all but dead (apparently it's struggling to hang onto the earth around the grave with one feeble hand on a tussock of grass), the MamaMia site posted an article todayabout the almost lost art of letter writing, by hand.
With the rise of the internet and social media, the only people likely to write a letter by hand are those who don't own or operate a computer - ageing relatives, typically, who just can't get the hang of it or don't want to know about computers.
Time was when receiving a personal letter was exciting, especially if it was from a friend in a far-flung place. There was the texture of the paper for starters - my aunt in Surrey used beautiful thick, creamy paper - and depending on the writer, handwriting that ranged from spider-crawled-out-of-an-inkwell to elegant pseudo-Copperplate. My grandmother was a prolific letter writer and kept her family and far-flung friends up to date with family happenings.
I had a long-distance relationship for a couple of years in the 1980s with a guy who lived in Canada, and we'd send long letters full of our daily lives and photographs to each other. Our letters were stuffed too with newspaper and magazine clippings we thought the other may be interested in. Occasionally the letters would be just that, simple letters with no insertions, but I kept them and read them over and over; even the nasty bust-up ones that signalled the end. I binned the lot during a big life purge about five years ago, with some misgivings, but it was a cleansing feeling as far as those bust-up Dear Jane letters went.
Treasured though are letters and cards from my long-gone father and grandparents. When I see their writing - each one individual and packed with their personalities - I can hear them speak the words on the paper. Their voices flood into my head and I can see their faces. That's something you just don't get with email or social media even when, as with Facebook, there's a face right in front of you.
Then there's the postcards. Luckily we have friends and family who still send them, as it's nicer to get a picture and message we can stick on the fridge for a bit rather than read "OMG! In Barcelona! Does anyone know a good tapas bar?" on Twitter or Facebook - a message meant for as many readers as possible. The postcards are personalised for us alone. Nice.
Being so used to using a computer for just about all correspondence these days, I find writing letters by hand quite difficult. My handwriting doesn't keep up with my brain, whereas my typing almost does. The joy of using a computer means you can edit and delete your work until you get something with which you're happy. I'm guilty of sending printed letters to family and friends as a result. Yes, the dreaded Christmas Newsletter! However I do personalise it and edit it for each person, usually older relatives. I did write by hand to my cousin Bruce last year (using, I might add, my fountain pen) but because I'm impatient didn't tell him half the news I would have in a word-processed letter. And of course there's email and social media, and hitting the send button is far less work than walking down to the post office.
When I write handwritten letters these days I actually draft it on the Mac and then copy it out when I'm happy with it. Daft? Maybe, but it's the way I organise my thoughts.
Finding good writing paper these days is a challenge, too. There are some awful and twee stationery sets on eBay, but as for plain-printed linen paper, it's a hard call. I did have some thick parchment-coloured A4 paper put aside which I've guillotined down into a more personal size for handwritten letters.
I'd like to think that the odd letters I write give their recipients something in the mail other than bills and junk advertising; certainly I enjoy the ones I receive.
Here's a challenge: This week, write a letter to a friend or relative. Surprise them. Make them smile. Give them something that perhaps, in this throwaway and delete-button age, they may keep for at least a little while.
(This post cross-posted from Caroline Sully's fiction)
I had the interesting dilemma of TweetMeme failing on one of the sites I manage over the weekend. If you're using the TweetMeme plugin on WordPress to send your posts to Twitter you may encounter this problem. You'll see a question mark instead of the number of tweets, and when you try and tweet a post using the TweetMeme button you'll be directed to a 404 page on TweetMeme's site.
I did what anyone would do; reinstalled the plugin, updated it to the latest version. The problem still persisted so after hunting around to see if others had the problem and how they fixed it, I can offer this solution which will probably work for you.
Firstly, check your .htaccess file via FTP and make sure that any links there are relative, not fixed. If you don't know much about .htaccess or FTP, ask your webmaster or hosting service for help. If you're not using a huge range of plugins, this probably won't be the issue anyway.
The real issue is more likely the permalinks on your posts. Permalinks, for those who don't understand the term, are the addresses of your post which show up in the address bar of your web browser.
If you include punctuation marks such as apostrophes, or more than one dash in row, for example, you will force an error.
Those extra dashes and in particular that apostrophe made TweetMeme throw a wobbly. The UTF-8 code behind those characters was something it didn't recognise. If that sounds like gobbledegook to you, don't worry about it, knowing the finer points of the theory aren't important. Knowing how to fix it is.
If you're getting TweetMeme errors look at the permalinks on pages the errors are occurring, and get rid of commas, apostrophes, extra dashes, question marks, exclamation marks and other punctuation. Make sure the permalink doesn't end on a period or full stop. Your permalink may now look a little odd grammatically but the improved code behind it will make it easier to tweet about and may assist some of your other plugins to work better too.