I read a great article on the
Smart Company website this morning. Author Craig Reardon argued the case for the ongoing existence of websites as marketing tools amid the wash of social media and sexy apps.
Websites, he said, provided excellent opportunities for promoting a call to action within a marketing campaign. And unlike social media sites, where you are constrained by the design confines provided by those sites, on your own website you can do as you wish with the size of your advertising campaign images and the associated copy.
Yes, social media is undoubtedly a necessary tool for most businesses these days, especially if you are engaging Gen X and young adults. But don't discount the value of your website, and keeping it up to date and relevant. Don't throw all your advertising into social media and leave your website looking stale.
So, think about this. How can you use your website better? Can you offer your clients an online booking service via your website? Can you offer your clients something special if they jump onto your site after finding you on social media? (For example, you have a special landing page for these visitors and you might offer them something for nothing or a 5% or 10% discount on your services only available by visiting that page.) If you sell products via a traditional shop, why not also put a shopfront on your website so people who can't make it to your shop can buy from your site? It's not expensive in the big scheme of things - we can develop and integrate a shopfront from as little as $500 on top of your ordinary website, and that includes your SSL certificate - and your business then becomes national or international... wherever you want to take it, essentially.
Websites will stay an integral part of marketing for years to come; they can provide a more in-depth look at what you do than social media does, but both options work hand in hand to promote your business.
Chat to us about how we can help you promote an integrated look and feel across your social media and website, and how campaigns could work for you.
One of my favourite clients, the owner of My Face My Body My Soul in Glebe, doesn't believe in facelifts. Unless, of course, they are related to websites.
I gave her site a mobile-friendly makeover last week so it can rank highly in Google, and wow, is it ranking! My client specialises in Oxygen Facials - the kind that Madonna raves about and as I have tested these facials with my client I can tell you they give instant visible and delightful results - and she is ranking on page 1 on searches for Oxygen Facials Glebe (which isn't surprising) and Oxygen Facials Sydney (which is very gratifying).
I have spent a fair bit of time on SEO for this client and on other specific searches she wanted tailored she is also ranking on page 1 of Google.
I do LIKE my clients; several have become friends, including the owner of My Face My Body My Soul. To be honest, I won't built a website for a client whose products and services I don't believe in. It's been a real pleasure to update this site; I am still tweaking a few design elements for her but ultimately it's the ranking on Google in a highly competitive market which counts towards her website success, her happiness with the site and my satisfaction at having done a great job for a client.
DSK Painting and Decorating is based in Sydney's inner west and works across Sydney. Owner Daniel wanted a bright but professional site into which he could upload photos from his recent jobs and post testimonials from happy clients.
We chose a clean theme that's optimised for mobile use and allows users to access all the important things from a very graphical home page.
We can also recommend Daniel's painting services as we have used them… which is what led to us building a website for Daniel!
Visit the site at 
