Digital evangelist Seth Godin has advice on navigating the new media landscape you can listen to here
. It's a keynote address on the publishing industry.
The digital age has certainly impacted on non-fiction publishing. According to Godin people who may have bought around 200 non-fiction books a year now buy around 50, and get their knowledge fix from blogs and other alternative media sources.
Companies like Amazon provide infinite shelf space, especially for e-books. Traditional marketing methods such as launches and press releases have been superceded by viral marketing via Twitter and Facebook.
So how do publishers change and adapt and thrive in the new media? And is it a better world for prospective authors?
You'll have to listen and find out.
A plug here for my bookshop: Seth's books are here for you
in digital and traditional form.