Google announced this week that it had extended Google+ to allow users to create pages for their company or organisation. Get in quick, particularly if you have a business name that could be confused with someone else's.
Why should you?
It's an extra SEO boost for your company, as you can link your own website with your Google+ page. Andrew Cherwenka of The Huffington Post
explains it rather nicely in this article.
We know that Google wants its new service to not only rival Facebook but knock it out of the water. Google+ is a cloud service whose file-sharing abilities are a boon for organisations as it works hand in glove with Google Docs - and we know that Facebook doesn't have an equivalent.
Picture a group of contractors, all working on the same project, sharing their files in real time on Google+. They are all in the same 'circle' and people outside that circle can't see or access the file. Rather than emailing files back and forth, files are checked in and out in real time.
For small business, Andrew Cherwenka has a comment to gladden your heart: "Google Plus makes it pretty easy to sort followers into groups (they call them Circles
) and send targeted, relevant messages to these smaller audiences. Brands can create robust content calendars with posts intended just for certain cities, ages, gender and languages. Imagine Pizza Hut sending a family dine-in update to 35-year-old mothers in Toronto and a take-out offer just to 22-year-old guys in Thunder Bay. To brands, that's gold."
We're experimenting with the new business page for Google+ at the moment. It's superbly easy to set up. Within five minutes of setting the page up we had it linked to the sociables section on this website. Finding the contacts to go in circles is slightly harder. Unless your contacts fill in relevant information and add an image you can recognise, you may well be adding the wrong John or Jane Smith to your circles.
We'll keep you posted.