We design all of Ryde Business Forum's marketing material, and because cost is an issue for every not-for-profit organisation we use specific, simple templates for invitations, rather than design something completely new for each event. Events can be anything from workshops for a maximum of fifteen people to lunch or breakfast for around 200 - as this invitation was for. Arion Productions changed RBF's branding from staid and traditional three years ago to fresh and inviting, with sans-serif fonts used in all marketing material, and the 'wave' device of blue, green and white common across all invitations, the website, stationery and newsletters. Aqua and green colours have been introduced as part of the corporate look, which was previously Reflex Blue and white. We believe the change in branding has definitely made a positive impact on the way RBF is perceived by members and future members.