Lost in translation…

Posted by | May 21, 2010 | Writing and Editing | One Comment
Sydney's a multicultural city, and people whose first language isn't English can sometimes find it hard to market successfully to a wide and sophisticated audience. You can have the best idea, product or service in the world, but you need to be able to tell people about it clearly and professionally. That's why one of the services I offer is editing material for people for whom English is a second language (ESL). Often these people can speak English fluently, but written English can be a much harder challenge. How many of us have had a giggle at the "Engrish" photos people have posted on various websites showing signs, products and other material translated into English, which either don't make sense or are downright suggestive. Admittedly most of those photos are taken in countries where English isn't readily spoken. Writing in a language that isn't your native tongue is hard and fraught with spelling, punctuation and grammar dilemmas which could leave you looking less than professional. Sometimes words and phrases just get lost in translation. My editing services help ESL speakers engage with their Australian audience without losing their own personality. I met a lovely lady at a function very recently; she's Chinese and is a super sales person with a vivacious personality. We got chatting and I told her some of the things I did in my business, and she's keen to talk more with me about my proof reading and editing her hard copy marketing materials. I'd love to help her, because she's very professional in her outlook and honest in her business, and it wouldn't take much to rework and polish her marketing documents. I've put a call in to her office and we'll see what comes of it. First impressions count, and if you get a flyer or brochure in your letterbox that has spelling errors or sentences that don't make sense, what's your first impression of the company that sent it? Are you going to trust them and use them? Or do you think, "Hmm, if they send out information full of mistakes, how good a job are they going to do?" Think about it. If you know someone I can help, or if you ARE someone I can help, contact me now to talk about my rates, which are very reasonable.

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