How much time each day should you spend monitoring your social media channels and seeing what people are saying about you or your business?
It sounds too hard, doesn't it?
What about ten minutes a day? While you're sipping your morning cuppa.
I found an excellent resource on Hubspot
which explains how social media works to market your company, in case you're unsure or sceptical, and also how to monitor what people are saying about you and how to measure the impact on your business, i.e. what percentages turn to leads. This is a slideshow and while it unashamedly plugs Hubspot at the end, the information supplied is valid and relevant.
If you're spending too much time monitoring your social media and wondering what to make of it, I suggest you view the show and enjoy your next morning cuppa. Here it is: