blogging

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When imitation goes beyond flattery

Posted by | Services, Writing and Editing | No Comments
Imitation is said to be the sincerest form of flattery, according to the old adage. But when does imitation blur the line and become plagiarism? It's very tempting to copy and paste from the internet; after all the information is there and who is going to notice? People copy and paste all the time, right? Here's a quick reference to keeping out of trouble online. There's a right and wrong way to use other people's work you come across on the internet. Let's have a look at the definition of plagiarism according to plagiarism.org, a website aimed at the education industry but relevant to all of us: Read More
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Publicising your blog post via pings, rss and social media

Posted by | Marketing, Services, Social Media, Writing and Editing | No Comments
Now you've written your post you need to publicise it using pings,rss and social media.

Pinging

WordPress settings can automatically send your blog posts to a list of sites including Google, Feedburner, Technorati, Yahoo and more. Users can add these sites under Settings | Writing. I set all my clients up with a long list of sites in this section, starting with PingOMatic, so their blog posts have a wide reach. There has been comment about WordPress causing 'ping spam' in that every time you update an already published post, a new ping of that post is sent to the ping services and search engines. Unless you are a compulsive editor who insists on making changes several times when a post is published, this shouldn't affect you. One or two edits are fine. Ideally though, keep your blog posts in draft mode and use the Preview button until you are completely satisfied with your post. There is a plugin for WordPress users which lets you control when and how you ping your posts, but I have read mixed reviews about it and at this stage have not installed it for my clients.

RSS

I enable RSS feeds for all my client sites - again this helps with SEO and allows visitors to subscribe to those feeds and get the blog posts in their email inbox. For some of us this may be a bit of an old-fashioned way to do things as social media is now a more savvy way to spread your word. But again, it helps with SEO.

Social Media

Ideally this element is a blog post in itself! Firstly I am not a social media coach, so I won't be giving you a strategy on how to use social media for your blog or business. Everybody's business is different so social media channels that work for you may not work for someone else. Having said that, you are likely to have a Twitter account and Facebook page and probably Google+, or at least one of those. If you have Twitter and Facebook, it's easy enough to set your blog posts to send directly to Twitter and have Twitter post them on your Facebook page. There are plugins which do this on WordPress sites - and on other software too. An obvious tip for your Facebook page: once you've posted your blog post to your Page, do go back to your personal account and share it with your friends too! This gives you the opportunity to tag people in your status update to encourage them to look at your post - something you can't do with an automated post. You may like to consider using Hootsuite to manage all your social media networks, saving you time and effort. This could be a real time-saver if you regularly use more than two or three social media channels. There is a cost involved in using Hootsuite after a 30 day free trial. Ping.fm (soon to be Seesmic) is another tool to integrate your blog posts with your social media accounts. LinkedIn gives you options for feeding your WordPress posts and your Twitter feeds to your LinkedIn profile. Networked Blogs┬áprovides social media sharing options and the option for syndication. If you are a prolific blogger and post at least two articles a week, then syndication is a must. Obviously you want your visitors to share posts they like on your site, so it's important to give them some sharing options on each post. I include a sharing plugin for each of my clients so visitors can share posts through a number of social media channels. An example of these is showing at the bottom of this post. I hope this post has provided a basic explanation of ways to publicise your blog. The more it gets 'out there' the higher your search engine ranking will be. Do have some ideas or strategies you'd like to share? Leave a comment below and let's get chatting about it.  

Recommended Reading: Corporate Blogging for Dummies

Posted by | Books, Marketing, Services, Social Media, Websites, Writing and Editing | No Comments
So, you want to start a blog and use it to gain customers and raise awareness of your products and services. Everyone tells you it's the thing to do. But how do you blog successfully? I recommend reading "Corporate Blogging for Dummies", by Douglass Karr and Chantelle Flannery. Then get some help from myself and my social media expert colleagues to get yours underway. This book will help you choose a blogging platform (including of course the wonderful WordPress which I highly recommend), and guide you through developing a strategy for your blog. Because what you post on your blog - or indeed your website or any social media platform - is in the public domain, you'll have legalities to consider such as copyrights and ownership, especially if you use material taken from another website. This book will tell you all the CYA (Cover Your Ass) stuff you'll need to know. The authors share best practice tips, as well as the all important What Not To Do. The book features successful corporate blogs as examples you can learn from. Best of all, at my bookshop prices start from around $16 (exc shipping). With the Aussie dollar almost at parity with the US$, that's fantastic; even with shipping included it's cheaper than buying it in Australia. So go forth - buy! Part of a successful blog is the look and feel of the site it's on, and that's where I can help you (as well as with actual content if you need help writing). If your blog is a standalone site rather than part of your corporate site, I can match your corporate look and feel so you have consistent branding across your sites. Contact me about getting your blog up and running as part of your social media strategy.