Sabrina | News, Social Media, Websites | No CommentsGoogle announced this week that it had extended Google+ to allow users to create pages for their company or organisation. Get in quick, particularly if you have a business name that could be confused with someone else's. Why should you? It's an extra SEO boost for your company, as you can link your own website with your Google+ page. Andrew Cherwenka of The Huffington Post explains it rather nicely in this article. We know that Google wants its new service to not only rival Facebook but knock it out of the water. Google+ is a cloud service whose file-sharing abilities are a boon for organisations as it works hand in glove with Google Docs - and we know that Facebook doesn't have an equivalent. Picture a group of contractors, all working on the same project, sharing their files in real time on Google+. They are all in the same 'circle' and people outside that circle can't see or access the file. Rather than emailing files back and forth, files are checked in and out in real time. For small business, Andrew Cherwenka has a comment to gladden your heart: "Google Plus makes it pretty easy to sort followers into groups (they call them Circles) and send targeted, relevant messages to these smaller audiences. Brands can create robust content calendars with posts intended just for certain cities, ages, gender and languages. Imagine Pizza Hut sending a family dine-in update to 35-year-old mothers in Toronto and a take-out offer just to 22-year-old guys in Thunder Bay. To brands, that's gold." We're experimenting with the new business page for Google+ at the moment. It's superbly easy to set up. Within five minutes of setting the page up we had it linked to the sociables section on this website. Finding the contacts to go in circles is slightly harder. Unless your contacts fill in relevant information and add an image you can recognise, you may well be adding the wrong John or Jane Smith to your circles. We'll keep you posted.
redoubtable Mashable yesterday that Google has declared war on 'bad' sites that are nothing more than content farms. You know the ones: you key in a search term in Google, go to a popular result and it's a page of auto-RSSed links, content lifted blatantly from other sites without acknowledgement or simply very poorly written and questionable content. You might as well not wasted five seconds you'll never get back clicking on the link and glancing at the page. While the changes in Google's algorithm will initially apply only to the US (but we'll get it eventually), it's great news for the rest of us who do have genuine original content on our websites. Any changes that help my clients is fine by me. We work hard to write SEO-friendly content for our client sites; when you're tweaking content every word is vital if you want to get a good search result. Google has been trying hard to rid spam sites from its search engine results, and is succeeding somewhat. If you clicked my link in the last sentence and read the article, you'll have seen this: "Google’s new classifier is designed to detect spam on individual web pages by identifying spammy words and phrases." Bear this in mind if you constantly repeat keywords on your website pages. Okay, if you're a genuine person or business you probably won't be affected by the new anti-spam algorithm, but repeating a keyword more than a dozen times on one page won't help you up the search engine rankings. I use SEO Scribe to analyse my blog posts. I've mentioned it before. Fab tool that really makes you think about what you're writing and what your keywords are. It can help you identify keywords. And it tells you when you've used a particular keyword too many times. Search engines CAN penalise you if it looks like you're rorting the system. Your keyword density should be about 5.5% of your written content, Scribe says. What would you like to see Google do next (apart from offer a proper help service, via telephone, with real human beings on the other end to help you with misbehaving Google products?)