Sabrina | Services, Writing and Editing | 2 CommentsI've noticed an increasing trend lately for people to write 'should of', 'would of' and 'could of' instead of 'should have', 'would have' and 'could have'. For example, 'I could of left earlier'. Read More
Sabrina | Writing and Editing | No CommentsOK, hands up if you've heard of The Greengrocer's Apostrophe. This is an apostrophe incorrectly used with an 'S' after it to form a plural of a word. You'll see it not only in the greengrocer's shop but widely in the retail sector, online and in print advertising. Here are some samples:
- Potatoe's $4.00/kg, Apple's $2.95/kg or Tomatoe's $5.95/kg (should simply be Potatoes, Apples or Tomatoes)
- 1000's of DVD's on sale (should be 1000s of DVDs, or, even better, thousands of DVDs)
- P's and Q's (yes, really. Ps and Qs is preferable)
- Our Rate's are the best in town (should be Our rates are the best in town)
He picked the toy that was broken.
Dogs that bark are too noisy.'That' introduces a 'restrictive relative clause'. Before your eyes start glazing over, this means that without this clause the sentence doesn't make sense. Think about it. "He picked the toy." Which toy? Read More
Ryde Business Forum, and I organise many events for this association. In the invitations I write, I offer members and guests the opportunity to hear a keynote speaker, not the chance. Chance suggests a gamble in what the visitors might get out of the occasion - it could be good or it could be rubbish; opportunity suggests they're going to hear something to their advantage. If I'm organising a charity auction, I advertise that bidders have the opportunity to win the object of their desire - this isn't a game of chance, they have to put the highest bid in to be successful. If I'm organising a charity raffle, then ticket buyers are told they have a chance of winning as they don't, unlike an auction, have any say over the outcome. If you are writing a media release, copy for your website, an invitation to an event or other promotional material, think carefully before using chance or opportunity to make sure you're using the correct word for the situation. It does make a difference to the way your readers will perceive you and your chosen topic. If you're confused about which word to use, drop me a line on the contact form you'll find on this website!
Style Manual produced by the Australian Government Publishing Service. The other is the marvellous Eats Shoots & Leaves by Lynne Truss, which you and your employees will fight over. It's serious, but also seriously funny. Both these books can be purchased at booksellers. End of gripe...go and check your marketing material and website now and consider your apostrophes! If you're in doubt about what's right, contact me to proof read your material for you.