Should you use a newsletter plugin or MailChimp?

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Next time you get newsletters from fellow small business owners, scroll down to the bottom and check what software was used to develop or send them. Increasingly, you'll find they are being developed and sent using MailChimp. Until the last few years sending an email marketing campaign was costly for micro business owners. It was a tool used mainly by larger SMEs and big business. You'd pay a setup fee, a monthly fee, a fee per email...  Along came MailChimp, which offers a free service. If you have fewer than 2,000 subscribers, right now you can send up to 12,000 emails a month. With MailChimp you can select from a range of templates which can be customised fairly easily to match your corporate look. The system will even visit your website and grab your colour scheme. You can customise the code further to create a truly unique template, too. For the beginner, a few clicks will provide you with a smart-looking template which complements your website and branding. Read More