Sabrina | Lifestyle | No CommentsShe wrote a blog post about it. Have you noticed the increasing trend for sensational, teasing headlines like the title of this post? On my personal Facebook feed it seems a lot of pages are using them, particularly the more tabloid ones (Mamamia, I'm talking to you.) He introduced his ferrets to his baby rabbit. You won't believe what happened next! (What? Bunny carnage? Nope. Best friends forever from day one, totally breaking the first law of modern journalism: If it bleeds, it leads. But you guessed that before even reading the post, didn't you?) I find these teaser headlines curiously irritating. For a high percentage of them, they don't live up to their promise of surprise. But they do catch my eye, and make me hover my clicky finger over the link in an agony of Do I, Don't I; is it really worth me spending my time checking out that link, especially if it's a video more than three seconds long? In that respect they do exactly as they are intended to. What's your view on the sensationalist headline? Does it bug you? Is it beginning to annoy you? Or haven't you really noticed how it's gathering force on the internet?
Writing and Editing
Sabrina | Services, Writing and Editing | 2 CommentsI've noticed an increasing trend lately for people to write 'should of', 'would of' and 'could of' instead of 'should have', 'would have' and 'could have'. For example, 'I could of left earlier'. Read More
He picked the toy that was broken.
Dogs that bark are too noisy.'That' introduces a 'restrictive relative clause'. Before your eyes start glazing over, this means that without this clause the sentence doesn't make sense. Think about it. "He picked the toy." Which toy? Read More
definition of plagiarism according to plagiarism.org, a website aimed at the education industry but relevant to all of us: Read More
Quiddity Business for a chat today, and lightbulbs were flashing left, right and centre as we talked over a cup of tea. The sky may have been grey but suddenly it was a much, lighter, brighter shade. Because I love words, I was interested to know the background of Quiddity as a business name. There's a hint of 'making a quid' about it, which brought to mind the way David can show his clients ways to run a profitable business. But he explained it's actually an Old English/Medieval Latin word. Its meaning is along the lines of "the quality that makes a thing what it is; the essential nature of a thing." (This definition is from dictionary.com) Read More
Ryde Business Forum, and I organise many events for this association. In the invitations I write, I offer members and guests the opportunity to hear a keynote speaker, not the chance. Chance suggests a gamble in what the visitors might get out of the occasion - it could be good or it could be rubbish; opportunity suggests they're going to hear something to their advantage. If I'm organising a charity auction, I advertise that bidders have the opportunity to win the object of their desire - this isn't a game of chance, they have to put the highest bid in to be successful. If I'm organising a charity raffle, then ticket buyers are told they have a chance of winning as they don't, unlike an auction, have any say over the outcome. If you are writing a media release, copy for your website, an invitation to an event or other promotional material, think carefully before using chance or opportunity to make sure you're using the correct word for the situation. It does make a difference to the way your readers will perceive you and your chosen topic. If you're confused about which word to use, drop me a line on the contact form you'll find on this website!
Style Manual produced by the Australian Government Publishing Service. The other is the marvellous Eats Shoots & Leaves by Lynne Truss, which you and your employees will fight over. It's serious, but also seriously funny. Both these books can be purchased at booksellers. End of gripe...go and check your marketing material and website now and consider your apostrophes! If you're in doubt about what's right, contact me to proof read your material for you.