Free beer! It's an attention grabber, isn't it? What if you clicked on a blog post with the title Free beer! and found that it didn't mention beer at all, let alone free beer? You'd feel disappointed. What a waste of fifteen seconds of your life scanning a blog post to find out more about that non-existent free beer.
It's vitally important that your blog posts have titles relevant to the content of the post itself, and that the title isn't too long. Keeping your title under about 40 characters is ideal. That way the entire title will appear in search results. The last thing you want is the latter half of your blog title missing in action from google.
And use keywords in your post name. If your blog post is about a comparison of camera bags under $200, then 'camera bags' 'under $200' and 'comparison' are key words - as some of the major brands you talk about will be. So your blog post name could be: Comparison of camera bags under $200
. That helps mightily for someone searching for a comparison of camera bags costing less than $200. It's far more effective than merely titling your post Camera Bags o
r Here's what you should be reading right now if you are looking for a camera bag that costs less than $200
Of course you should be using keywords in your blog post body too but that is another blog post... stay tuned for that one.
Take your time to consider an appropriate title for your blog post. Grab attention with it by all means but make sure it's relevant to the post itself and does contain keywords. If in doubt, and you're a WordPress blogger, subscribe to the Scribe SEO Content Optimizer
software, which will look at your title and post, recommend keywords and where you should make changes.