I read a great article on the Smart Company website
this morning. Author Craig Reardon argued the case for the ongoing existence of websites as marketing tools amid the wash of social media and sexy apps.
Websites, he said, provided excellent opportunities for promoting a call to action within a marketing campaign. And unlike social media sites, where you are constrained by the design confines provided by those sites, on your own website you can do as you wish with the size of your advertising campaign images and the associated copy.
Yes, social media is undoubtedly a necessary tool for most businesses these days, especially if you are engaging Gen X and young adults. But don't discount the value of your website, and keeping it up to date and relevant. Don't throw all your advertising into social media and leave your website looking stale.
So, think about this. How can you use your website better? Can you offer your clients an online booking service via your website? Can you offer your clients something special if they jump onto your site after finding you on social media? (For example, you have a special landing page for these visitors and you might offer them something for nothing or a 5% or 10% discount on your services only available by visiting that page.) If you sell products via a traditional shop, why not also put a shopfront on your website so people who can't make it to your shop can buy from your site? It's not expensive in the big scheme of things - we can develop and integrate a shopfront from as little as $500 on top of your ordinary website, and that includes your SSL certificate - and your business then becomes national or international... wherever you want to take it, essentially.
Websites will stay an integral part of marketing for years to come; they can provide a more in-depth look at what you do than social media does, but both options work hand in hand to promote your business.
Chat to us
about how we can help you promote an integrated look and feel across your social media and website, and how campaigns could work for you.