social media

Publicising your blog post via pings, rss and social media
Posted by Sabrina | Marketing, Services, Social Media, Writing and Editing | No CommentsPinging
WordPress settings can automatically send your blog posts to a list of sites including Google, Feedburner, Technorati, Yahoo and more. Users can add these sites under Settings | Writing. I set all my clients up with a long list of sites in this section, starting with PingOMatic, so their blog posts have a wide reach. There has been comment about WordPress causing 'ping spam' in that every time you update an already published post, a new ping of that post is sent to the ping services and search engines. Unless you are a compulsive editor who insists on making changes several times when a post is published, this shouldn't affect you. One or two edits are fine. Ideally though, keep your blog posts in draft mode and use the Preview button until you are completely satisfied with your post. There is a plugin for WordPress users which lets you control when and how you ping your posts, but I have read mixed reviews about it and at this stage have not installed it for my clients.RSS
I enable RSS feeds for all my client sites - again this helps with SEO and allows visitors to subscribe to those feeds and get the blog posts in their email inbox. For some of us this may be a bit of an old-fashioned way to do things as social media is now a more savvy way to spread your word. But again, it helps with SEO.Social Media
Ideally this element is a blog post in itself! Firstly I am not a social media coach, so I won't be giving you a strategy on how to use social media for your blog or business. Everybody's business is different so social media channels that work for you may not work for someone else. Having said that, you are likely to have a Twitter account and Facebook page and probably Google+, or at least one of those. If you have Twitter and Facebook, it's easy enough to set your blog posts to send directly to Twitter and have Twitter post them on your Facebook page. There are plugins which do this on WordPress sites - and on other software too. An obvious tip for your Facebook page: once you've posted your blog post to your Page, do go back to your personal account and share it with your friends too! This gives you the opportunity to tag people in your status update to encourage them to look at your post - something you can't do with an automated post. You may like to consider using Hootsuite to manage all your social media networks, saving you time and effort. This could be a real time-saver if you regularly use more than two or three social media channels. There is a cost involved in using Hootsuite after a 30 day free trial. Ping.fm (soon to be Seesmic) is another tool to integrate your blog posts with your social media accounts. LinkedIn gives you options for feeding your WordPress posts and your Twitter feeds to your LinkedIn profile. Networked Blogs provides social media sharing options and the option for syndication. If you are a prolific blogger and post at least two articles a week, then syndication is a must. Obviously you want your visitors to share posts they like on your site, so it's important to give them some sharing options on each post. I include a sharing plugin for each of my clients so visitors can share posts through a number of social media channels. An example of these is showing at the bottom of this post. I hope this post has provided a basic explanation of ways to publicise your blog. The more it gets 'out there' the higher your search engine ranking will be. Do have some ideas or strategies you'd like to share? Leave a comment below and let's get chatting about it.
How much time each day should you spend monitoring your social media channels and seeing what people are saying about you or your business?
An hour?
Two?
It sounds too hard, doesn't it?
What about ten minutes a day? While you're sipping your morning cuppa.
I found an excellent resource on Hubspot which explains how social media works to market your company, in case you're unsure or sceptical, and also how to monitor what people are saying about you and how to measure the impact on your business, i.e. what percentages turn to leads. This is a slideshow and while it unashamedly plugs Hubspot at the end, the information supplied is valid and relevant.
If you're spending too much time monitoring your social media and wondering what to make of it, I suggest you view the show and enjoy your next morning cuppa. Here it is:
Social Media Monitoring in 10 Minutes a Day
View more presentations from HubSpot Internet Marketing
Google+ for business – grab your page now
Posted by Sabrina | News, Social Media, Websites | No Comments


- let people ring you outside business hours - have mobile phone, will travel...er, be available?
- check your emails before going to bed?
- check your emails before breakfast?
- stuck in meetings all day, you work into the night to catch up on projects and tasks?
- view weekends as the perfect time to work without constant interruptions from mobile phones and emails?
- use your smartphone or tablet to check your email/professional social media accounts at restaurants?
- work when you're on holiday - after all, most hotels and resorts have good broadband, so why not catch up on work?
Does your website work well on a mobile device?
Posted by Sabrina | Services, Social Media, Websites | No Comments
Qantas' A380 emergency a few days ago has tarnished the brand's image, and the impact of social media and its instantaneous ability to spread good or bad news has played a part in that.
Simon Canning writes in today's Australian that "The challenge to the airline has been further amplified by the emergence of social networks such as Twitter, Facebook and MySpace.
"Within minutes of word escaping that there had been a problem with a Qantas jet bound from Singapore to Sydney, Twitter was alive with reports the jet had crashed.
"In the past, such misinformation used to arrive in a newsroom and await confirmation before being broadcast to the world. However, this time Twitter followers for several minutes retweeted unconfirmed news of the crash and shares in the airline plunged briefly before its was clarified that the plane had in fact landed safely in Singapore.
"By then, photos of the cowling were making their way across the world and pictures from the airport confirmed the wreckage was from the jet, with every tweet and image eroding faith in the Qantas brand.
"Qantas's brand is now much like the crippled A380: damaged and grounded, but far from out of service."
Doesn't this make you think about the power of social media and what it can do to your brand? That little line above about share prices dropping immediately after the tweets about the aircraft crashing are as chilling as the notion that the A380 actually fell from the sky. Social media isn't going to go away; it's getting bigger by the minute and is now, really, another arm of mainstream media. We can all be reporters.
But reporting misinformation like the "crash" via social media channels can have a grave impact on organisations and the people that run them. When you use social media services, remember the information stays out there forever. Get your facts right before you put finger to keyboard. You could severely damage someone's reputation. Depending on the situation that someone could be you.
One of my clients phoned me, rather distressed, on Saturday. Someone had hacked her Facebook page and also her Hotmail account...and her email account associated with her own website. Like many of us, remembering a dozen complicated passwords is a pain, so my client had used one password for all three and admittedly it was a relatively low security one.
I've now given her a new email account for her website with a mother of a password, but she's still unable to access her Facebook page and her Hotmail account, which she uses for business.
The ramifications of the Hotmail account being hacked are pretty serious. This person is a consultant with high-level professional clients. She has had to go into damage control mode and send her clients a note stating that her account has been hacked and to disregard any messages sent from her Hotmail account effective last Friday night.
What's making it hard for her to get back on track and get her Facebook and Hotmail accounts back is that the hacker has changed secret questions and answers, and now she is having a tough time proving she is who she is. Facebook can send you a new password via text message, but my client got a new mobile phone earlier this year and didn't update that in her Facebook account. And it's pointless Facebook sending her a new password to her email account, because the account linked with Facebook is, you guessed it, the Hotmail account.
We don't know whether this has been a random hacking attack or a deliberate attack from someone she knows, but my client has called the police and reported it.
Facebook is a hotbed for hackers. We've all heard about tribute pages which have been hacked into, to the distress of the friends and family of the person the page was a tribute to. This is the first time someone I know - let alone a client - has been hacked on Facebook. All of us think "It won't happen to me", but be vigilant, and change your FB password to something a lot more difficult for hackers to guess. Your security is your identity.
Recommended Reading: Corporate Blogging for Dummies
Posted by Sabrina | Books, Marketing, Services, Social Media, Websites, Writing and Editing | No Comments
Socialise with us!