So, you want to start a blog and use it to gain customers and raise awareness of your products and services. Everyone tells you it's the thing to do. But how do you blog successfully? I recommend reading "
Corporate Blogging for Dummies", by Douglass Karr and Chantelle Flannery. Then get some help from myself and my social media expert colleagues to get yours underway.
This book will help you choose a blogging platform (including of course the wonderful WordPress which I highly recommend), and guide you through developing a strategy for your blog.
Because what you post on your blog - or indeed your website or any social media platform - is in the public domain, you'll have legalities to consider such as copyrights and ownership, especially if you use material taken from another website. This book will tell you all the CYA (Cover Your Ass) stuff you'll need to know.
The authors share best practice tips, as well as the all important What Not To Do. The book features successful corporate blogs as examples you can learn from.
Best of all, at my bookshop prices start from around $16 (exc shipping). With the Aussie dollar almost at parity with the US$, that's fantastic; even with shipping included it's cheaper than buying it in Australia. So go forth - buy!
Part of a successful blog is the look and feel of the site it's on, and that's where I can help you (as well as with actual content if you need help writing). If your blog is a standalone site rather than part of your corporate site, I can match your corporate look and feel so you have consistent branding across your sites.
Contact me about getting your blog up and running as part of your social media strategy.
Like many voracious readers I've dreamed of running a bookshop over the years. However I think I'd gravitate between acting like Bernard Black of